Aussies favouring trips to the US, figures show

The US is an increasingly favourable holiday destination among Aussie travellers, it has been revealed.

New figures compiled by research organisation Roy Morgan have shown that as of December 2011, 2.5 million people from down under said that the States would be their preferred choice.

This was up sharply from just 1.8 million in December 2008 and one of the main reasons for the increasing appeal of the country is the fact that Aussies are now getting the best exchange rates on the US dollar thanks to the strength of their own currency.

New Zealand has traditionally been a haven for Australian tourists, but the study highlighted a decline in demand following the Christchurch earthquake in 2011.

Tourism chiefs in New Zealand are clearly aware of the declining attitudes of Aussies towards the country and Air New Zealand has acted by launching a new promotional campaign.

It hopes that the "Kiwi Sceptics" project will highlight the beauty of the islands and ultimately encourage more Australians to book holidays there.