Aussies using travel agents more frequently, study shows

Mozo

Friday 17 February 2012

Traditional high street travel agents have faced a troublesome time in recent years thanks to the increasing use of the internet.

Many tech-savvy holidaymakers feel that it is more convenient to book trips and order overseas travel money online and this makes it easier to compare the best prices.

However, new research conducted by Roy Morgan has indicated that travel agents have started to fight back, as the number of Aussies booking tours in the traditional way has started to steadily sneak up.

Indeed, in December 2011, 55 per cent of people used the services of a high street chain or independent tourism expert when securing a foreign vacation.

This was up from 53 per cent in the same month of 2010, but still significantly down on 2007, when the figure stood at 63 per cent.

The extra numbers could be attributed to the fact that more long-haul holidays are being booked and tour operators generally offer a more detailed itinerary than online firms. The high Aussie dollar has also led to more overseas travel.

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