Baby boomers at the head of Australian domestic tourism surge

Tuesday 25 September 2012

Article by Mozo

The baby boom generation appears to be at the head of the recent surge in domestic tourism experienced by Australia.

According to IBISWorld, there has been an increase in the number of people choosing to travel locally, which, combined with more and more visitors flocking from China, is painting a positive picture for Australian tourism.

The market researcher predicts that average tourism spend will now reach $71.3 billion by next year. This amounts to a $4 billion rise in a 12-month period.

What's more, the average number of visitor nights has increased by 6.7 per cent, with the amount of money spent by domestic tourists while on holiday rising 17.5 per cent year-over-year.

Karen Dobie, IBISWorld general manager Australia, told eTravel Blackboard: "In the coming year, IBISWorld expects these figures will rise by a further four per cent, 4.6 percent and 5.9 per cent respectively."

IBISWorld suspects this surge is partly down to improvements in low-cost carrier aviation services in the country.

"In particular, we have seen low-cost airlines increase their range of destinations, driving competition on routes and resulting in downward pressure on airfares, as well as an increase in cruises driven by lower prices and improved products," Ms Dobie said.

This seems to have encouraged the baby boom generation in Australia to explore their homeland, rather than heading abroad.

What's more, the data suggests that many aren't choosing to stay in Australia as a cheaper option either, as holidaymakers are spending more and more cash when on their travels.

Therefore, there will be relief from many that the Reserve Bank of Australia has put in place new rules to limit excessive surcharges on credit and debit card payments.

Visa has welcomed the changes, with Vipin Kalra, country manager Australia, stating that surcharging has become a "real problem" in the country.

"Today’s announcement is good news for consumers and will help protect them from paying more than they need to because of excessive surcharging," he said.

The move will also ensure Australians have more money in their pockets, freeing up cash to spend on travel.

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