European destinations 'continue to be popular'

Monday 12 March 2012

Article by Mozo

The appeal of European holiday destinations has remained high throughout the ongoing economic troubles that the continent is experiencing.

Countries such as Greece have been at the centre of huge financial bail-outs in recent months, which has resulted in a weakened euro.

While this is bad news for inhabitants of the eurozone, it is far more positive for Aussies who are looking for the best exchange rates before choosing where to take a break.

New figures released by STR Global have indicated that the demand for hotel rooms in European cities generally grew or remained steady in the 12 months leading up to January 2012.

Indeed, out of 157 cities surveyed, only 15 reported a decline in demand for accommodation.

It appears that eastern nations fared the best, with Vilnius, Tallinn, Riga and Krakow all experiencing high demand for rooms. However, hoteliers in the UK were among the hardest hit, with businesses in Birmingham, Bradford, Cardiff, Bath, Preston and Hull all reporting a drop in bookings during the 12-month period.

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