London 2012 Olympics 'not attracting travellers'
Aussie sports fans may be among those avoiding a trip to London in 2012 because they are put off by the prospect of the large numbers of visitors to the city for the Olympic Games.
While some may be ordering prepaid travel cards so they can cheer on Australian athletes at the Games, tour operators have reported a 90 per cent downturn in bookings while the events are being held.
Tom Jenkins, executive director of the European Travel Operators Association (ETOA), commented: "The expectations of visitor numbers currently circulating within the hotel industry are hugely inflated."
However, Jeremy Hunt, British Culture Secretary, claimed that there is "nowhere else to be next year" other than London.
He suggested that even those without tickets to see the sporting spectacle will enjoy a trip to the city, an assertion that may tempt Aussies to order overseas travel money and head to the UK.
The opening ceremony for the Olympic Games takes place on July 27th.