More business travellers are considering Virgin Australia

Wednesday 04 April 2012

Article by Mozo

An increasing number of business travellers plan to use Virgin Australia for their next corporate trip.

The airline continues to go head to head with Qantas in this lucrative sector and figures compiled by Roy Morgan Research have indicated that Virgin Australia's popularity is growing steadily.

Although Qantas is still the carrier of choice for most business passengers, its rival has managed to eat into its market dominance, as 54 per cent of travellers said they would consider booking their next trip with Virgin Australia.

Corporate customers generally spend more money on their travel credit cards during excursions, which is why airlines are so keen to enhance their business class services.

Virgin recently launched kerbside premium valet parking to travellers at Brisbane Airport, which is just one of many measures it has taken to boost its appeal among the business fraternity.

International director of tourism, travel and leisure at Roy Morgan Research Jane Ianniello said the gap between the two airlines was closing.

"Virgin Australia has also picked up some disgruntled Qantas business customers after the grounding of all Qantas planes for days in late October 2011," she commented.

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