NZ tourism chiefs aim to attract more Aussies

Wednesday 15 February 2012

Article by Mozo

New Zealand is a beautiful country that has plenty going for it, but for some reason, many Aussies find it unappealing as a holiday spot.

Tourism chiefs are desperate to change the minds of Australians who may have a negative perception of New Zealand.

This is unsurprising when you consider that a study by the tourism board towards the end of 2011 found that Aussie business travellers are more than happy to flash their travel credit cards when visiting the nation.

In fact, the research indicated that businesspeople in general spend three times more than holidaymakers when spending time in places such as Auckland, Wellington and Christchurch.

A promotional campaign entitled "Kiwi Sceptics" has now been launched by Air New Zealand to help persuade more Australians to make the short trip over to the neighbouring island.

"For one reason or another, there are many Aussies who don't see the same fresh and progressive side of New Zealand that we do," commented marketing manager Australia for the airline Kelly Millier.

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