Record numbers of Aussies are planning holidays

Wednesday 04 April 2012

Article by Mozo

Times are hard for a lot of Aussies, but financial worries appear to be doing little to deter people from booking a holiday.

New figures released by Roy Morgan Research have suggested that a record number of Australians are planning to take a vacation within the next 12 months.

Indeed, 72 per cent of survey respondents in the three months leading up to February 2012 suggested they were hoping to take a break very soon, which was up from 70 per cent in the corresponding period in 2011.

International director of tourism, travel and leisure at the organisation Jane Ianniello believes lower interest rates have encouraged more Aussies to book a trip.

She also noted that almost two-thirds of people see the internet as the best place to compare holiday prices and to find the most competitive travel money rates.

"With so many overseas and domestic destinations competing for the Australian tourism dollar, destination marketers are looking closely at their Australian target markets," she remarked.

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