Top Australian travel destinations revealed

Tuesday 10 March 2015

Article by Rebeccah Elley

Planning your Easter vacay and wondering which Aussie hot spot is best for you and your family? Roy Morgan Research has revealed the top domestic destinations that Australian families are most likely to name as somewhere they’d like to take a holiday, with Queensland (46%) claiming the top spot, followed closely by Victoria (45%) and NSW (43%).

Roy Morgan Research domestic destinations

However, echoing results from Roy Morgan last June, Melbourne once again topped the list as the capital city Aussies most liked to holiday in, named by 25% of families, well ahead of Sydney at 14%. The major drawcards of jet setting to Melbourne include the culture, museums, sport and shopping for all ages.

Surfers Paradise was also listed as a popular holiday spot, with 15% saying they’d like to visit thanks to its beaches, theme parks, amusement arcades and endless sunshine. Other coastal holiday destinations that rated highly among Aussie families were Victoria’s iconic Great Ocean Road and New South Wales’s lush North Coast. For piste-loving Aussies Thredbo/Perisher were listed as an appealing ski-spot.

Roy Morgan Research account director Angela Smith said families are particular drawn to domestic destinations with “plenty of scope for outdoor activity, whether it’s on the beach or a coastal drive, in a big city or at the snow.”

“With its glorious beaches, theme parks and famously fabulous climate, the Sunshine State ticks all the boxes for family fun, while Melbourne and Sydney provide exciting city-based experiences. Ski spots are also popular for family holidays, offering high-altitude diversion for all ages.”

For Aussies looking to jetset overseas, Roy Morgan Research found the tropical paradises of Fiji, Bali and Hawaii sat high on the holiday list. Mozo advises Aussies that are planning to travel internationally over the Easter break to compare the travel money market, to ensure they grab a competitive travel money card with low or no foreign exchange fee.

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