WA tourism chiefs hope to attract more Chinese visitors

Travel chiefs in one part of Australia are hoping to attract more Chinese visitors in the next few years.

Tourism Western Australia has launched seven new tailor-made packages alongside two tour operators in Guangzhou, China Daily reports.

Leaders of the organisation want to see more Asian travellers spending their overseas travel money in places like Perth.

The number of Chinese holidaymakers visiting Western Australia grew by 13.1 per cent in the year ending March 31st 2012 – spending $137 million in the process.

It is hoped that 100,000 Chinese people will fly into the region each year by 2020, which would be a huge rise on the 24,000 that made the journey last year.

"The partnership will play a critical role in helping us to increase tourism to Perth and Western Australia," chief executive officer at the tourism board Stephanie Buckland was quoted as saying.

Visitors will need plenty of money, as a new study by TripAdvisor showed that Perth is the most expensive Australian city for a night out.

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