Website removes hotel rating system

Monday 05 March 2012

Article by Mozo

Aussies are constantly using the internet to not only buy online travel money, but also to read through reviews of hotels.

Ratings provided by other travellers can have a big impact on where people eventually choose to go on holiday.

TripAdvisor is one of the more renowned websites that offer an impartial view of holiday packages all around the world and last week the firm launched a new site in Australia, which allows tourists to compare the cheapest flight prices.

However, the organisation has also come under fire for its controversial new ratings system, which enables users to award a business with a mark out of five without justifying their decision.

The website has now removed the system just days after it first launched it, after receiving a flurry of complaints from angry hoteliers.

Business owners were upset that the reviews were not only misleading, but also left themselves open to potential saboteurs who could anonymously discredit a business in order to raise the profile of their own organisation.

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