Pros: Commission-free trading which I have not found elsewhere. I can 'copy' the trades of a fellow high performing trader - all trades they make are copied in my portfolio. I can also invest in an industry fund in a similar manner. I can buy fractional shares, meaning I can buy a portion of one share of a company who has a high per share cost, I receive dividends, and I can trade on multiple global exchanges. One of the beneficial aspects of eToro is receiving interest on any cash in the eToro account (i.e. that's not invested) at interest rates that far exceed what banks offer. Cons: Some ETFs and other stocks I want to invest in are not available, but that is a small price to pay compared to all its other features. I'm in a higher 'Club tier' which comes with a personally assigned eToro advisor, but I have found they are not quick to respond to my inquiries, and sometimes have not responded at all. This experience has been up and down depending on who the advisor is (as it has changed a few times over the years).
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