Amaysim, Australia’s fourth largest mobile services provider, has announced it will wholly acquire online power company Click Energy to bring new, better options to the energy market.
Its low-cost business model allows it to offer Aussies affordable electricity with no lock-in contracts, the option of monthly billing and a self-service online platform for managing their account.
According to Julian Ogrin, Chief Executive Officer of amaysim, this makes the acquisition of Click Energy a fitting and natural progression of amaysim’s ambitious business vision, in which it hopes to “become the ‘remote control’ for the smart home”.
“When amaysim entered the mobile market in 2010, contract plans dominated, prices were inflated, competition was scarce and customer service was poor,” Ogrin said.
Since then, amaysim has grown to have a customer-base of over one million, drawn by its philosophy of simple, consumer-focused and affordable options. And while the mobile market and its newly launched nbn™ broadband network will remain the focus for amaysim, Ogrin said the retail energy market in Australia was due for a shake-up.
“We see this as the perfect opportunity to bring the same amazingly simple, customer-centric approach that has enabled us to disrupt the mobile telco space into a new market which has consumers crying out for better options,” he said.
Ogrin said amaysim was aiming to have a branded energy product as part of its offerings by the second half of the 2018 financial year, and that customers could look forward to a more integrated experience in the future.
“Customers are increasingly moving towards self-services and are expecting greater transparency and value for money when it comes to their energy costs,” he said.
“The amaysim technology platform and single sign-on capability is core to our vision and essential to providing customers with a superior user experience.”
Click Energy said there would be no change to existing customers’ contracts, and both Click Energy and its utility service connection provider On The Move would continue to operate as normal.
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