Online investing in Australia continues to grow

online share trading

A new report from online share trading researcher Investment Trends has found that online investor numbers continued to rise in the second half of 2021.

The study shows a 21.6% increase to the number of online investors over the period, however this is still quite low compared to the 66.6% in 2020. 

However, even with lower numbers in 2021, Investment Trends’ head of research, Irene Guiamatsia says that Australia’s growth is pretty good.

“The growth in Australia was materially higher than rates observed globally, 21% growth compared to 16% growth in the US,” she said. 

This study that surveyed 19,508 investors and traders was conducted by Investment Trends between October and November 2021 found that the majority of the new investor cohort continues to be millennials and zoomers. 

“The report shows these younger investors have embraced the innovative product and pricing features on many emerging platforms,” Guiamatsia said.

It comes as no surprise that young investors are thriving in the online share trading space. Research commissioned by Commonwealth Bank last year found that 43% of millennials are actively investing their money as a way to later become financially independent.

RELATED: Two in five millennials now investing in property and shares to grow their wealth: CommBank

CommBank also found that 63% of the one million new CommSec share trading accounts were held by millennials.

Thinking about entering the stock market? Before you get started, be sure to do some reading on some of the best share trading platforms in Australia as named in our 2021 Mozo Experts Choice Awards. Or if you’re interested in comparing share trading accounts, check out our share trading account comparison table below.

Share account comparisons on Mozo

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Last updated 10 December 2024Important disclosures
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    Share Investing

    Standard

    Small trade brokerage
    Monthly fee
    $0.00
    $0.00

    CMC Markets Invest makes it easy to trade with a handy web and mobile platform, competitive pricing and thousands of securities. Buy Australian and US shares from $0 brokerage (T&Cs apply - see website for full details).

    Details
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    Share Trading

    Small trade brokerage
    Monthly fee
    $3.00
    $0.00

    Trade more than 22,000 shares, ETFs and options across the Australian, US and Hong Kong markets on the moomoo Australia platform. And only pay from A$3 for local CHESS-sponsored trades and US$0.99 for all US trades. Other fees apply. Earn up to 6.8% p.a. introductory rate for 30 days, applicable to up to AU$80,000 on uninvested cash, and get 10 free stocks with eligible deposits (T&Cs apply)

    Details
  • Share Trading

    Small trade brokerage
    Monthly fee
    $7.70
    $0.00

    Buy and sell with a low $7.70 flat fee per trade and access to all ASX Shares and ETFs to invest in with GO Markets. Enjoy dedicated local customer support, a regulated Australian company for trading ASX Shares and ETFs. Plus, enjoy $0 Brokerage on your next 15 trades! (T&Cs apply).

    Details
  • Share Trading

    Small trade brokerage
    Monthly fee
    -
    $0.00

    5000+ stocks and 19 exchanges all on the eToro app. Invest in ETFs with $0 commission and stocks with just US$2 per trade. Join the world’s leading social trading platform, trusted by 30+ million users worldwide.

    Details
  • Tiger Account

    Small trade brokerage
    Monthly fee
    $2.99
    $0.00

    Tiger Brokers is an online broker listed on NASDAQ. It offers access to US, ASX & HK stocks, ETFs and US options trading. Mozo special offer for new users only: 7% p.a. on uninvested cash balance up to AUD $100,000 for the first 30 days, with a value up to AUD $575. Plus receive US$30 NVIDIA (NVDA) fractional shares with an accumulated deposit of at least AUD $2,000 within 7 days of the first deposit. T&Cs apply – for full details, go to the Tiger Brokers website.

    Details

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