Syfe launches in Australia with focus on education and long-term wealth generation

By Jack Dona · · 2 min read
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Syfe launched in Australia this month, bringing to our shores the mission to “transform the way that everyday people manage and invest their money,” according to Samantha Horton, Syfe’s chief business officer.

The share trading platform currently caters to retail investors looking to trade over 10,000 US stocks, ETFs, as well as cryptocurrencies, citing the “immediate gaps and opportunities in the market.” But the plan is to provide customers with access to Australian stocks and other investment products later this year.  

Customers will be able to get started with trading fractional US shares and ETFs from as little as $1USD, as well as cryptocurrency investing from as little as $5USD. 

“We will then quickly follow this up with ASX by the end of the year, and shortly after that with our managed wealth proposition to round off our Australian offering and create that true holistic wealth platform and one stop shop for retail investors,” said Horton. 

Syfe’s platform has been designed with long-term wealth generation in mind, as well as a focus on “educating users on investments and best practices, such as diversification and dollar-cost averaging.”

Giving share traders a confidence boost

Syfe’s research finds that 42 per cent of Australian investors aren’t confident about achieving their investment goals, given current macroeconomic conditions like inflation and rising interest rates.

“It’s really important for all market solutions to not only cater for the confident investors, but support those that aren't confident with great education and tools to promote better money habits and great investing behaviour,” said Tim Wallace, general manager and country head of Syfe. 

“Building knowledge and helping investors with educational tools is fundamentally important to reduce or remove the barriers to entry that many investors – both new and existing – currently face when they want to invest in domestic or international markets.”

Features and tools within the Syfe platform include the ability to screen stocks and cryptocurrencies by various metrics (gainers, losers, sectors, and themes), Wall Street analyst insights and recommendations, curated news on assets you follow, as well as watchlists to keep tabs on asset movements.

Syfe share trading account and exclusive Mozo deal

The Syfe account lets users:

  • Invest in over 10,000 US stocks and ETFs with as little as $1 (USD)
  • Invest in cryptocurrencies with as little as $5 (USD)
  • Access to institution-level investing solutions

Check out the Syfe share trading review for more details. 

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