Netflix, Foxtel or Stan: Streaming platforms battle for top position
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While the world tunes into the Winter Olympics, the battle for the podium positions is brewing among the major streaming platforms. With the competition getting tighter every day, the pressure is on for streaming services to offer the best content and hold audiences' attention.
New data from Roy Morgan shows the state of the field between the top players: which Australian streaming services kept the highest viewership, who attracted the most new viewers and who is slowing down.
Since streaming numbers overtook free-to-air TV for the first time in January, it has never been clearer that streaming is here to stay. Make sure you’re getting the best deal on broadband so you don’t miss any of the action.
Gold: Team Netflix keeps the highest viewership
Groundbreaking innovator Netflix remains the largest service by a comfortable margin. After years in first place, Netflix can add another year in the top spot to their medal cabinet. They boast a whopping 12.8 million viewers at the end of 2021 - more than 6 million ahead of second place.
In 2021, Netflix only managed to add a marginal 10 thousand new users. It was enough to hold onto their lead, but could point to a period of stagnation while the competition catches up.
Silver: Team Foxtel earns a steady second place
Entertainment giants Foxtel have been in the TV game for a while. But since accepting the inevitable, and pivoting towards streaming, the combined viewers across their streaming platforms tallied a respectable 7.1 million viewers.
Adding 1.3 million subscribers last year, this was the largest increase across any of the competitors. Foxtel’s numbers come from a combination of sports hub Kayo , the legacy platform Foxtel Now and their new flagship service Binge.
Foxtel will have to set their sights on gold and get on the grind if they hope to dislodge the champion any time soon.
Bronze: Team Stan - but will they hold off the competition for long?
Last year saw a bitter struggle for third place, as Stan, Disney+ , and Amazon Prime Video all jostled for the Bronze Medal.
Ultimately, Stan was able to hold onto the final podium position, but by only 54 thousand viewers. The platform owned by Nine Entertainment has been slipping in viewership throughout 2021, but just managed to make it over the line in third place with 4.7 million.
Disney+ and Amazon Prime Video were hot on Stan’s heels, seeing big gains throughout the year. With Disney’s 4.68 million, and Amazon’s 4.3 million, it might take a miracle to hold off the digital titans in 2022.
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