Why mutual banks and credit unions have the happiest customers
At some point, every Australian might find themselves shopping around for a financial product, such as a home loan or a credit card. And while familiar brands like the Big 4 (ANZ, NAB, CommBank, Westpac) may be front of mind, Roy Morgan research shows the happiest customers actually belong to mutual banks or credit unions.For context, mutual banks are credit unions that have gone through an application process with the Australian Prudential Regulation Authority (APRA) to call themselves a ‘bank’. Besides that, there’s not much difference between the two.Right now over 30 mutual banks operate in Australia - a sector made up of more than four million Australian consumers. And for several years now, they’ve maintained the lead on customer satisfaction, according to Roy Morgan data.In May 2020, mutual bank satisfaction levels hit a high 89.2%, a slight increase from a year ago. Meanwhile the four majors lagged behind at 77.2%. So what’s the magic behind mutuals? Mozo’s banking expert, Peter Marshall says it comes down to their personalised service and strong community focus. “Mutuals and credit unions tend to be smaller than a lot of big traditional banks and more focused on a geographic area or a type of customer, so they can be more in touch with their customers’ needs,” he says.“There’s also that feeling of membership that they give you, because you have become a member of a mutual or credit union to use their product. “A lot of people like that they’re not just another number.”
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