Buying groceries online helps Aussies save money, says ING

asian woman buying groceries online

New research from online bank ING has found that Aussies can save money by buying their groceries online.

A survey of 1,044 Australians commissioned by the bank and conducted by YouGov in January has found that Aussies are saving an average of $1,360 annually by ordering online groceries.

As well as saving money, which is why 33% of Aussies are favouring online stores, shoppers say they are leaving behind in-store shopping to save time (62%), avoid crowds (58%), and to limit impulse purchases (31%).

ING’s research also found that the growth of online grocery shopping can be attributed to the pandemic as many people wanted to avoid busy shops. 78% of Aussies surveyed said they ordered online more than before that more restrictive time. 

“This research shows that Australians are not always paying for convenience, and they could actually be saving as a result of using it,” said ING’s head of digital, Amy Cunningham. “Small changes to how you shop could really save you a lot of money and time.”

Saving and looking for deals

In the past year, Aussies have looked for ways to save money and be frugal by shopping around and searching for the best deals. This also included signing up to meal kit subscriptions with the goal of saving money and time. The survey found that on average people using meal kits save about $1,503 a year. 

With the cost of living rising, it’s pretty clear that Aussies are looking for every little way to save their cash. And having an extra $1,000 in pockets is a massive plus. 

If you are one of the many Aussies looking to increase their savings, check out our savings guides. Alternatively, if you are looking for the best place to keep your savings check out our Mozo Expert Choice Award winners for Saving Accounts. More than 200 savings products were analysed and compared by a panel of judges to showcase which offered great value to the Aussie saver.

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