Xero, Facebook, Google Analytics - there are plenty of tools and apps available to assist small businesses in tracking website traffic and audience figures, managing campaigns and keeping track of finances.
But what about a single app that parcels all that information together?
That’s the promise of Vonto, a free app powered by the Commonwealth Bank, which aims to aggregate information from the likes of Facebook, Google Analytics, Shopify, Vend and Xero in order to “provide easy to understand and actionable insights” for small businesses.
The app, which was launched on Tuesday, runs through a business’ data each morning and provides ten ‘key insights’ including things like cash flow, website traffic, social media engagement and product performance.
“More than 80 per cent of small businesses are using up to six business apps to run their operation, potentially meaning six logins to six different systems, every day, just to see the status quo,” said Vonto Managing Director, Elliot Cousins.
“Small business owners are time poor - for most business owners there aren’t enough hours in the day to double click on what their business data is telling them, let alone decipher this information and know what to do with it. That’s where Vonto comes in.”
Vonto was developed as part of X15 Ventures, a self-described ‘Australian technology venture building entity’ born of a partnership between the Commonwealth Bank, Microsoft and KPMG.
While powered by Commbank, Vonto is free for download by any Australian small business, irrespective of who they bank with.
“We wanted to make sure Vonto was available to anyone in the small business community. Small business is the lifeblood of the Australian economy and we want to help as many of them as we can,” said Cousins.
And according to Cousins, Vonto will continue to add to the list of external integrations available with the app.
“We decided to launch with a selective number of integrations and are looking to our users to tell us what integrations they want in future releases,” he said.
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