Four simple ways to disaster proof your business

Ceyda Erem

04 Mar 2020

Disaster proof business content

Whether you’ve been running your business for 1 week or 10 years, the last thing you want to think about is something going wrong.

But with the recent bushfires wreaking havoc over many small business across the country and the growing spread of coronavirus, it’s not an unwise choice to start thinking about how you business would cope it suffered from a disaster. 

Because while certain events are often unlikely, there are a few things you can do to now to soften the blow, should they eventuate. 

Invest in employment training 

Investing in staff training can give your team the skills and knowledge on how to cope with stressful or high intensity situations. It’s important to remember that your staff is your biggest asset and can be a major driver in picking up the pieces when things go awry. 

It’s up to you and the needs of your business to decide whether ongoing or a single training session will be required to get your team up to scratch. Then once you think they’re fit for a challenge, have a run through of different situations to get them prepped for the real thing. 

It might even be worth crafting a written disaster recovery plan and making it accessible to all employees, so they have a document they can refer back to if necessary. 

Have an in-store and online presence 

As Australians become more inclined to do everything online, it’s up to a business to establish a strong online presence. Having both an in-store and online presence can help you keep up brand-awareness in situations where customers might not have access to your store. 

Other than providing updates via social media, a strong online presence is also important for your marketing strategy, as it reinforces what you can offer to your target market. 

You can build your online presence through growing your social media platforms, blogging, improving your search engine optimisation (SEO) and of course, having a killer website. 

Upgrade IT systems 

For many businesses, not all disasters are natural ones. If you own a business that heavily relies on data or storing files of information digitally, having top of the line backup equipment is essential.  

In the case of a service glitch, data can disappear in the blink of an eye, so yourself a favour by investing in backup software. 

This type of software not only does the hard work for you by backing up data on a regular basis, but also has the ability to recover the information if a system breakdown or data breach occurs. 

Go digital with your banking 

Along with investing in hardcore backup software, it might also be worth taking all your banking needs online. This means digitally storing statements and records so that if an accident were to occur, you’ll be able to access important documents, like your insurance policy information quickly. Take things one step further by even going paperless with your business credit card and bank statements. 

Need a little bit of help to get all these ideas off the ground? Head on over to our business loan comparison loan tool or check out some offers below. 

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