Beem It adds ‘gift card’ to app, ready for Christmas shoppers


No matter how different Aussie families are, there’s always that one person you’re stumped on what to give for Christmas … until now. 

Payment app company, Beem It has brought in a new feature, which allows users to purchase and send personalised gift cards to friends and family. 

In order to create, purchase and send a digital gift card, Beem It users will need to download the app and create an account with a debit or credit card. From there, they can browse from more than 50 brands and select the right pick before putting their own personal spin on it. 

Recipients don’t need to be Beem It customers to use the gift card. 

 “We wanted to challenge the view that a digital gift card is the less personal option as we believe the gift of choice is actually quite a thoughtful one,” said head of operations at Beem It, Jason Backhouse. 

 “To do so, we’ve built the feature with the gifting experience at its core, from allowing users to select from a range of animations reflective of their personal taste. With the digital unwrapping and interactive scratch to reveal functionality, we wanted the gifting experience to feel unique and memorable.”

Gift cards and e-vouchers on the rise this Christmas season

With outdoor gatherings limited and families overseas unable to reconnect in person, gift giving is set to look a little different this year. Many studies have shown that gift cards and e-vouchers are expected to become the top pick for presents this year. 

 In fact, recent research by Citi found that Aussies who own a rewards credit card, plan to cash in their points for e-vouchers (39.06%) and gift cards (24.72%), while the remainder of people plan to use their points for select and credit - choosing to use rewards points for a credit card purchase (12.96%).

 “Vouchers, gift cards and select and credit are all options that allow consumers to be smart with their money and use their rewards points to make a purchase they would have made anyway, that little bit more affordable,” said head of credit cards at Citi Australia, Choong Yu Lum. 

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