Online Alcohol Retailers 2021

Bottoms up and a big congratulations to the winners of Mozo Experts Choice Awards for Online Alcohol Retailers for 2021. For the second year running, these awards recognise the best online alcohol and wine retailers from across the country, from product pricing, product range, ordering and delivery experience to customer support.

Mozo Experts Choice Awards 2021 Badge

What are the Mozo Experts Choice Awards?

Now in their seventh year, the Mozo Experts Choice Awards provide a platform to highlight products in the marketplace we believe offer great value to Australians.

We’ve been acknowledging the best financial services products since 2014 under the Mozo Experts Choice Awards program, helping Australians to find the best products to manage their money. We have recently started extending the program, using our expertise in research, data analysis and comparison to assess some of the places that Australians spend their money. We are proud to announce the winners of the Online Alcohol Retailer awards for the second year in a row.

“Aussies love a tipple, and with the current covid 19 pandemic buying beer, wine and spirits online has become more popular than ever. For this year’s awards we analysed 37 Online Alcohol retailers to help Australians find the best places to have wine or alcohol delivered to the comfort of their own homes,” said Mozo money expert, AJ Duncanson.

For details on how we crunched the numbers and determined the award winners see our methodology report or get more info about our judging criteria and read our FAQs.


Online Alcohol Retailer of the Year

Dan Murphys Logo

Scooping up a pile of awards for Price, Product Range and Shopping Experience, category stand out and back to back winner for two years running, Dan Murphy's takes home the 2021 Online Alcohol Retailer of the Year crown.

In our analysis, Dan Murphy’s pricing was consistently cheaper across all three product categories (spirits, beer and wine) and they also received top marks for their extensive product range, ordering experience and delivery options. A very well deserved awards win and title. Congratulations!

Check out what's on offer from Dan Murphy's now.

Online Wine Retailer of the Year

Just Wines Logo

A toast goes to Just Wines who were crowned the 2021 Online Wine Retailer of the Year, after scooping an award for its superior product range and also returning a solid result in our analysis of the online Shopping Experience for wine.  This is the second year in a row Just Wines has beaten out the competition and scored the top honour.

What made Just Wines stand out? Firstly, they offer unrivalled choice across the most popular wine varieties with extensive options for more unique wine styles. And because ordering experience is so vital for online shopper satisfaction, our Judges found that their site experience  made it easy to find what you are looking for, with a clearly-designed menu, excellent searching and filtering options and customer support. Plus if a wine is not to your liking you can return it via their money-back guarantee. Cheers!

Express Online Alcohol Retailer of the Year

Jimmy Brings Logo

For those that want fast delivery from the time you click to delivery, Jimmy Brings is the service to seek out. Of the express alcohol services we analysed for the 2021 awards, Jimmy Brings stood out for their speed of delivery, hours of operation and options for ordering. Andale Andale!

See the full range you could get delivered from Jimmy Brings now.

Online Alcohol Retailer - Price

Online shopping is super convenient but getting good value for your money is equally important. For this award, we compared the prices for a range of wine, spirits and beer from 37 online alcohol retailers. The winners in this category stood out as having a higher average-savings-per-item across the three categories we analysed. Once you congratulate the 2021 Mozo Experts Choice Award winners, see the range available from BoozeBud.

BoozeBud Logo


Dan Murphys Logo

Dan Murphys


Online Alcohol Retailer - Product Range

Product Range matters, particularly when Aussies like to know what is available out there, whether it’s a classic spirit or the newest craft beer varietal on the market. To determine the winners in our product range category, we compiled a list of every alcoholic product listed for sale on each retailer’s website. We took into account the category, brands, variety and size options of each product to determine which online retailers had the widest range of options. Here’s our winner’s list for 2021.

Dan Murphys Logo

Dan Murphy's

Nicks Logo

Nicks Wine Merchants

Online Beer Retailer - Product Range

From the classic Australian brews to the burgeoning craft beer scene Australians’ love of beer is well-known. With the growth in popularity of online shopping, we sought out to find the retailer that offers the best range of options for Australians when buying beer online. This is a new award for 2021 and congratulations goes to our inaugural winner, Beer Cartel.

Beer Cartel

Beer Cartel


Online Alcohol Retailer - Shopping Experience

A great online shopping experience can be the difference between a full shopping cart or giving up in frustration. When determining the winners for this award category our judges looked as three aspects of the online shopping experience: ordering, delivery and support. From the 31 online alcohol retailers eligible for this award, a big round of applause goes to our 2021 Award winners.

See what you can pick up from BWS before you check out the other winners for 2021.

Dan Murphy's Logo

Dan Murphy's


Online Wine Retailer - Product Range

Whether you love a glass of red, white or sparkling, you want choice. For this award, we looked at the range of wines offered by each retailer, comparing brand, variety and size options. Our analysis showed that if you’re looking for the most extensive range, these are your go-to sites.

Have a gander at the drops available at Langton's now.

Just Wines Logo

Just Wines

Langtons Logo



Online Wine Retailer - Shopping Experience

Everyone wants a great online shopping experience, but not every site hits the mark.
To find the wine retailers that are doing things right, we compared retailers websites on the ordering, delivery and support process. The award for best overall shopping experience for online wine purchasing goes to The Wine Collective (check out their range now).

The Wine Collective Logo

The Wine Collective



Frequently Asked Questions

What’s the Judging Criteria for the awards?

The Mozo Experts Choice Awards recognise products and services that deliver exceptional value or benefits to consumers and have been running since 2014.

See our methodology report for more detailed information on how we performed the comparisons and determined the final winners list.

Did you compare all online alcohol retailers in the market for these awards?

We don’t require retailers to ‘enter’ our awards; instead we research the market to identify as wide a range of Australian retailers as we can. But we won’t have captured every retailer in the market.

Our final list comprised 31 online retailers. To see which retailers we compared please see our methodology report.

For our 2021 awards, we did not include wine retailers who require a regular subscription and we excluded mixed-case wines, as these do not allow a like-for-like comparison. We ignored physical store presence and click and collect services as these awards consider online purchases for delivery only.

Who are Mozo’s experts?

The Mozo Experts Choice Awards analysis is overseen by AJ Duncanson, Mozo’s Data Services Director. AJ is a data scientist and actuary, and has worked in financial services and product comparison for almost three decades. Together with our Product Data Manager, Peter Marshall, the team has over 50 years of financial services experience.

I work for a wine or alcohol retailer, how do we promote our win?

Please get in touch with us to discuss by emailing or phoning our account management team on 02 9037 4368.