Mozo People’s Choice Awards for Online Baby Product Retailers 2022

It’s only natural to want the best for your baby. That’s why we asked more than 1,000 everyday Australians which online baby product retailer they turn to when it comes to some of their most important purchases.

Most Recommended

Outstanding Customer Satisfaction

Range of Products

Value for Money

Kmart logo

Kmart People’s Choice Awards 2022

Outstanding Customer Satisfaction Value for Money Most Recommended
Outstanding%20 customer%20 satisfaction 2022 Value%20for%20 money 2022 Most%20 recommended 2022

Not just the go-to for cheap homewares and cute pet costumes, Kmart made a major statement in the Mozo People’s Choice Awards for online baby product retailers. Kmart took out three awards, standing out for their value for money, customer satisfaction, and outranking competitors in recommendations.

Kmart’s driving principle of “low prices for life” is the idea behind them offering such a broad spectrum of baby products, keeping things accessible for different price points. From newborns well into their adolescence, Kmart has every stage of childhood covered.

Kmart Online Baby Products
Source: Kmart
Baby Bunting logo

Baby Bunting People’s Choice Awards 2022

Range of Products
Range%20of%20 products 2022

If you’re after big brands and a striking array of choices, Baby Bunting is hard to go past - as evidenced by their Mozo People’s Choice Award for online baby product retailer range of products.

It’s here you can find brands like Bugaboo, Baby Bjorn, Huggies, 4Baby, Babylove, and VTech - amongst a huge assortment. Catering to newborns through to three year olds, if there’s something you’re looking for, this is likely the place you’ll find it.

Baby Bunting Online Baby Products
Source: Baby Bunting
Target logo

Target People’s Choice Awards 2022

Outstanding Customer Satisfaction
Outstanding%20 customer%20 satisfaction 2022

Another major name on Australia’s department store scene, Target has also won over its fair share of fans to win the award for outstanding customer satisfaction. 

From a single store in Geelong in 1926 to roughly 127 stores today, Target’s baby offerings span colourful toys and chic apparel. They are another venue that cater to children of all ages, and their low-cost offerings make it easy to find replacements - a must-have for baby shopping!

Target Online Baby Products
Source: Target


Which online baby product retailer is best?

The best online baby product retailer for you will depend largely on what you’re looking to buy, how much you’re looking to spend, and many other things you consider important in your baby product shopping. The Mozo People’s Choice Awards are a good starting point for your search, highlighting brands that are mentioned by customers for their value for money, range of products, customer satisfaction, and how highly they would recommend them.

How many online baby product retailers were considered for the Mozo People’s Choice Awards?

There were 28 different online baby product retailers rated by survey respondents in the 2022 Mozo People’s Choice Awards. To see the full list of brands, see our People’s Choice Methodology Report - September 2022.

How did you determine the winners for each online baby product retailer award?

1,080 Australians were surveyed in the category of online baby product retailers, and any brand or product that received more than 30 mentions was eligible for inclusion. These were then ranked by our judges according to their average rating. The winners represent about the top 10% of brands in each category - to find out more, read the full People’s Choice Awards Methodology Report - September 2022.