A major selling point of Bell Direct is its competitive pricing. Brokerage costs break down like this:
- Your first 10 trades of the month cost $15 for trades up to $10,000, $25 for trades up to $25,000, then 0.1% for anything greater.
- The next 20 trades of the month cost $13 or 0.08%, and any later trades cost $10 or 0.08%.
Orders placed over the phone are a bit more pricey, and will cost you either $60 or 0.2%, whichever is greater.
On top of this, there are different versions of the platform available, with variations in how data is delivered. The Silver service is free and gives you data with a 20 minute delay, the Gold service provides static live data and is available for $10 per month or free after 5 trades per month, the Platinum service provides dynamic data and is available for $27.50 per month
There are also a host of resources to help beginners and experts alike as they wade through the share trading waters. You’ll get daily suggestions via email each morning, outlining six bullish and bearish trading ideas; research from both Bell Financial Group and an assortment of other experts; consensus research, which includes recommendations from 20 brokers; and ASX company announcements.
Bell Direct understands the importance of speed when it comes to trading, which is why eligible market-to-limit orders are guaranteed to be placed on the ASX in under a second or your trade is free.
And for an extra $27.50 a month, you can also get access to Bell Direct’s live streaming service via the Platinum service, which lets you see price changes as they happen in real time. This eliminates the need to refresh your page constantly and ensures you’re always getting the most up-to-date info.
You’ll also get detailed tax reports to help you crunch the necessary numbers come tax time. These include your account summary, holdings valuation, and estimated dividend summary.
And while there isn’t a Bell Direct app, the website has been set up for use on your phone. Simply log in with your username and password and you’ll be able to trade on the go.
As for signup, you’ll need to provide your personal and bank details. And for verification purposes, you’ll be asked to send through a photo of a valid ID document, such as a driver's licence, passport, bank statement or utility bill, along with your signed application form. If it all checks out, your account will be up and running within three business days.