This financial literacy campaign wants you to think before you click

Here at Mozo, we’re all about helping you save time, save money and make smarter money decisions. That’s why we love the latest campaign from the Financial Basics Foundation, launched ahead of Financial Literacy Month this April.
It’s aimed at helping young Australians spot the tricks used by ultra-cheap retailers like Shein and Temu: apps that feel fun and affordable but are designed to push you into spending more than you planned.
Not just cheap, but cleverly designed
Shein, Temu and platforms draw you in using sneaky tactics like:
- Gamification. Spin-to-win discounts, countdowns and “almost sold out” alerts to pressure you into quick decisions.
- Influencer videos. Big online “hauls” and product-pushing morning routines that make over-shopping look normal.
- Personalised ads. Algorithms that serve up just the right product at just the right time to tempt you back.
“Financial literacy isn’t just about saving, investing and interest rates,” says Katrina Samios, CEO of the Financial Basics Foundation.
“It’s about being able to recognise value, make informed financial decisions and resist the draw of manipulative marketing campaigns.”
The toolkit helping you shop with intent
To push back, the foundation has created a free online toolkit with educational resources, practical tips, videos and interactive tools. Underpinning their message is the three “Financial Rules of Thumb”:
- Recognise Marketing Tactics: Understand how personalisation, influencer endorsements and gamification are designed to influence purchasing decisions.
- Practice Conscious Spending: Before making a purchase, consider its necessity and impact on your budget.
- Seek Financial Education: Engage with resources that enhance financial literacy, enabling more informed and sustainable spending habits.
We love the campaign because it encourages better decision-making, whether you’re spending, saving or skipping the sale.
Check out the toolkit at financialbasics.org.au. And if you’re looking to save, not spend, you can compare dozens of savings accounts right here on Mozo!
That’a a wrap! Check back in tomorrow for more up-to-date coverage of interest rates, home loans, savings and more!