At the forefront of smartphone innovation, Apple is unsurprisingly a crowd favourite among Australians. Apple iPhones are famous for having industry-leading cameras and an ever-evolving design, with new models hotly anticipated. The higher price point may be a deterrent for some, but returning Apple customers may enjoy the ability to trade in previous iPhones and other old Apple products in exchange for credit or future purchase vouchers.
Living up to the hype, Apple has once again dominated the Mozo People’s Choice Awards for Smartphones in 2023, winning five titles in total. These wins were for outstanding customer satisfaction, great performance, being great to use, having great build quality, and, of course, being one of the most recommended smartphone brands.
Much like the name Google has come to dominate the search engine industry, Google are looking to revolutionise the smartphone market. The custom G2 chip makes Pixel phones operate at high speed while new features are added monthly to keep users on their toes. Google Pixel smartphones are notable for their high-quality cameras and photo editing capabilities, like the much-hyped Magic Eraser (letting you get rid of pesky photobombers).
The Google Pixel range scored one of the awards for being one of Australia’s most recommended smartphone brands, as well as being honoured for having the best customer service in the smartphone category.
If you’re looking for a wide range of choices that won’t break the bank, you’ll find it with the selection of smartphones available from Motorola. Awarded for their value for money, Aussies appreciate the updated offerings from this titan of the smartphone industry. Developers of the first-ever mobile phone, Motorola, are still winning recognition with the Australian public.
Winning an award for offering some of the best value for money around, Nokia has been a cellphone staple for as long as we’ve been making calls on the go! The Finnish telecommunications, IT and electronics giant, was established in 1865 and later became known throughout the world for their durable designs.
Nowadays, Nokia’s offerings look a little different, but they’re still designed to last. With many models boasting battery life of up to 3 days and heavy-duty polycarbonate shells paired with the toughest display glass Nokia claim they could find, Nokia also offers up to 4 years of software support and Android upgrades.
Of all the features that set Samsung’s smartphones apart, they’re probably most notable for bringing the flip phone into the 21st century in a whole new way. The Galaxy Z series offers both vertical and horizontal flip variations, ideal for channelling your 2000s nostalgia without looking dated. That’s far from all Samsung has to offer: the Galaxy range comes in a vibrant range of pastel hues with high-quality cameras and long battery life.
You can trade in your older model for credit on your new Samsung Galaxy purchase via the Samsung Swap (see website for details), which could be helpful for loyal customers. Some combination of these factors has resulted in impressed Aussies, with Samsung taking out an award for most recommended.
Which smartphone brand is best?
The best smartphone is not a universal thing and instead depends on your personal preferences and needs in a phone. The Mozo People’s Choice Awards are a good starting point for your search, highlighting brands that are mentioned by Australian customers for their build quality, performance, value for money, and customer satisfaction - amongst other things.
How many smartphone brands were considered for the Mozo People’s Choice Awards?
There were 21 brands of smartphones rated by survey respondents in the 2023 Mozo People’s Choice Awards. To see the full list of brands, see our People’s Choice Methodology Report.
How did you determine the winners for each smartphone award?
2,338 Australians were surveyed in the smartphone category, and any brand that received more than 30 mentions was eligible for inclusion. These were then ranked by our judges according to their average rating. The winners represent roughly the top 10% of brands in each category - to find out more, read the full methodology report.