According to Savvy’s recent survey on Australian car buying sentiment, two-thirds of Australians still feel uncomfortable with purchasing a car online.
Even amidst the current COVID-19 climate, approximately 40% of the 1,001 people surveyed felt “extremely uncomfortable” about home-facilitated test drives, virtual demonstrations, remote payments and dealer delivery, compared to just 4% who felt “extremely comfortable” with the process.
“It seems we’re not quite there yet when it comes to buying big assets like cars online,” said Bill Tsouvalas, managing director of Savvy.
Working from home & car buying trends
People don’t want to buy a car sight-unseen but are still in the market for cars and vehicles in general, according to Tsouvalas.
“Work From Home doesn’t seem to have made much of a dent in consumer sentiment – but the fact many aren’t prepared to take a leap of electronic faith has,” said Tsouvalas.
While the daily work commute is now out of the mix for 4.3 million Aussies (one-third of Australia’s workforce) who are currently working from home (according to Roy Morgan research), only 3.9% of survey respondents considered this to be a reason for holding off on purchasing a new set of wheels.
Other contributing factors for delaying new car purchases were concerns around personal finances (21% of those surveyed), while 9.6% held off as they were happy to use public/alternative transport instead and 9% were waiting for a better deal.
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