Up Bank teams up with TikTok to release Australia’s first-ever gamified TikTok effect

Up Bank teams up with TikTok to release Australia’s first-ever gamified TikTok effect

Neobank Up is taking innovation to a whole new level by partnering up with TikTok to create the first-ever gamified TikTok effect in Australia.

Users can now use this new effect to create a TikTok video of themselves playing the #UpEasyMoney Challenge which involves “munching” as many coins as possible in 30 seconds to go in the running to win $1,000 until the 31st of March 2021.

Up has collaborated with big-name Aussie TikToker’s Georgie and Zac, Emily Johnson and Chantel Mila on the campaign as part of the launch of its new brand platform Easy Money.

“It makes sense for Up to launch Australia’s first branded TikTok Gamified Effect,” said Up’s head of product, Anson Parker.

“At the heart of Up is our goal to change the whole experience of saving and spending - because the more engaged and connected you are to your money, the easier it is to take control and build the life you want,” he said.

Personal finance content continues to thrive on TikTok:

According to the Aussie neobank, this isn’t its first rodeo when it comes to the social platform.

“Over the past 12 months, we’ve been using TikTok as a way to connect with existing customers and meet new ones,” Parker said.

“We've found TikTok to be an effective and engaging way to do that, and by leading Australia with new ways to use the platform we’ve been able to show our customers that having a sense of humour and being good with money aren't mutually exclusive.”

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Brett Armstrong, TikTok’s General Manager of Global Business Solutions ANZ, also felt the collab was a no-brainer.

“Up was one of the first brands we worked with when we launched our commercial business in Australia and they have always been open to trying new things and reimagining what’s possible for engaging with customers using TikTok,” said Armstrong.

"To see Up jumping at the chance to have a bit of fun with their customers is really surprising and unique for this category.”

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