Qantas invests in $7.2 million deal to woo more flyers into WA

Friday 19 August 2016

Article by Roisin Kelly-Goldsmith

Qantas and Tourism WA have joined forces to boost the state’s number of inbound visitors through a $7.2 million dollar marketing deal. Over three years, the initiative will involve special airfares, promotions and events.

Qantas and Tourism WA have joined forces to boost the state’s number of inbound visitors through a $7.2 million dollar marketing deal.

“We’re very pleased to make this investment in encouraging more people from around the world and around the country to come and see what Western Australia has to offer,” said Qantas CEO, Gareth Evans.

Covering one-third of Australia’s total landmass, Western Australia boasts attractions such as an UNESCO World Heritage reef and popular wine region.

“The demand is certainly there. We’re seeing strong performance of our Singapore-Perth flight, which has expanded to a year-round service currently operating ten flights per week, increasing to double daily for the upcoming December – January peak travel period,” Evans said.

The Qantas CEO added that overseas visitors will typically visit two or three destinations when they holiday in Australia, so the campaign will partly target people landing on the east coast and tempt them to go west.

Upcoming flight deals can only be a good thing for Aussies looking to redeem or boost the Qantas Frequent Flyer points on their rewards credit cards.

Tips for getting the most out of your frequent flyer points:

  • With plenty of frequent flyer rewards credit cards on offer, it’s worth making sure your piece of plastic is a perfect match for you. If you’re thinking of switching, pay a visit to the frequent flyer section of our rewards credit card hub.
  • Take full advantage of bonus points and offers when out shopping at partnered outlets, by keeping your rewards credit card in your wallet at all times.
  • Write down the expiry date of your frequent flyer points in the calendar to ensure you redeem them. You could even set a reminder on your smartphone a few months prior so you don’t miss the cut off date.
  • Don’t waste those hard-earned points on expensive flights by shopping around for the cheapest airfares instead, like keeping an eye out for future promotions on Qantas flights to Western Australia.

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