There’s a common misconception that selling your home in the cooler months isn’t a great idea. But in my 20 years of property experience, I’ve found this couldn’t be further from the truth – if we look at NSW for example, clearance rates are currently still holding at 75%.
What you’ll find is less people are selling in winter, which is good news for you, as this will result in reduced competition. Therefore, the buyers that you do have will be looking at a smaller pool of properties and you may land yourself a better price.
Add to this the fact that Australia’s winter is generally mild, there’s really no reason that buyers would avoid attending inspections, especially if they are motivated buyers that have recently sold their home. It’s not like we have to trudge through snow to attend an inspection like some areas in America – even in Melbourne it’s cold, but it doesn’t snow.
Top tips for selling your property in winter:
Have I convinced you that winter is a good time to put your property on the market? If you answered “yes” here are a few tips to help you put your best foot forward when selling your home in the cooler months:
- Clean your gutters. Often there are greater downpours in winter, and no buyer likes the look of a dripping ceiling. So clean your guttering and seal up any leaks before you put your home on the market.
- Maintain your lawn. If your lawn tends to turn a shade of brown during winter, give it some love by adding a layer of fertiliser (obviously this should be done well before inspections kick off!). It’s also a smart idea to add some planters to your front area, to give it greater curb appeal.
- Keep the interior neutral. You might love a bold red feature wall, but that doesn’t mean home seekers will. So play it safe by painting the property in a neutral colour. If you do want to add a splash of colour, introduce it to your staging pieces, such as furniture, vases and paintings.
- Get good quality photos. First impressions count, so ensure your real estate agent is using good quality photos in the marketing of your property, as this will make a big difference to the number of people you have attending inspections.
- Clean your foggy windows. What can sometimes happen in the cooler months is your windows will fog up. So before inspection day give them a good clean to let more natural light enter your property.
- Decide on the right time of day. As the days are usually shorter in winter, it’s important you choose a time that has the most amount of sunlight to hold your inspection. This will depend largely on the orientation of your home. For instance, a property that is East facing, will have the most light in the morning and be quite dark in the arvo, so in that case you will be better off holding your inspection before midday.
- Turn up the heat. It may be cold outside but you can turn your property into an inviting space by simply setting your heater or air conditioner at a comfortable temperature.
- Take it to the next level. If you really want to make potential buyers feel at home, consider offering beverages like coffee and hot chocolate, as this will create a relaxed atmosphere and may encourage buyers to stay for longer.
For more helpful tactics for putting your property on the market, head to our home selling guides hub or if you have any other tips around successfully selling your home, share them with other home sellers in the comments below.