The Best Car Brands and Online Auto Accessory Retailers in 2022
Australia is a country of drivers. We drive to work, to see our friends, and even do the occasional road trip. So, it’s only natural that we Aussies seek out the best car brands and best online auto accessory retailers to help make our daily drives as smooth as freshly laid asphalt.
But choosing a new car, and finding an online auto shop that works for you, can be a real pain in the bumper. That’s why it’s helpful to hear from Australian car owners like you, to understand their experiences with the cars they drive and the online auto accessory retailers they shop with.
The Mozo People’s Choice Awards in 2022 asked over 3,800 Australians to evaluate their attitudes and opinions towards the brands they use across a range of products and services. The results highlight customer satisfaction and the best services and products, alongside a range of other qualities, which you can explore in full in the methodology report.
Unlike the Mozo Experts Choice Awards, the companies that won were decided entirely by the people, giving customers a platform to provide real feedback on their experiences.
This is the first Mozo People’s Choice Awards to feature car brands and online auto accessory retailers, which reveals insights into which brands customers are satisfied with and which they’d recommend to the most, along with more specific categories which you’ll find below.
The best car brands in 2022
The 2022 Mozo People’s Choice Awards for the best car brands asked customers to rate the cars they drive across eight categories, including outstanding customer satisfaction, excellent driving experience, interior comfort and design, build quality, reliability, safety features, ownership experience, and also found the most recommended car brands in 2022.
Out of the 49 car brands which surveyed Australians rated, here are the ones that stood out from the crowd.
Outstanding Customer Satisfaction
How satisfied are you with your car brand overall? Do you look forward to driving it, or are you less than happy at the prospect of hopping behind the wheel?
The 2022 Mozo People’s Choice Awards sought to bring to light which car brands provided their drivers with a sense of outstanding satisfaction. The car brands which customers rated as being satisfied with included Isuzu, Kia, Subaru, Suzuki, and Toyota.
Excellent Driving Experience
When you buy a new car, you expect it to drive like a new car – especially if you’re upgrading from an old one.
For some, the driving experience is the number one thing they look for in a car. So, which car brands were rated the highest for handling?
When customers were asked to rate how well the handling of their vehicle met their expectations, they nominated Kia, Mercedes-Benz, Subaru, Suzuki, and Toyota as the top scorers.
Interior Comfort & Design
The controls in a car shouldn’t distract you from the road ahead, so ease of use is a big consideration to make when comparing car brands.
For the Interior Comfort & Design category, survey participants were asked to consider how easy it is to operate the vehicle’s controls for features like driving functions, air-conditioning, media and smartphone connection, and storage, alongside how comfortable the interior environment is for drivers and their passengers.
The car brands which customers rated the most comfortable and well-designed included Kia, Mercedes-Benz, Subaru, and Volkswagen.
Most drivers don’t want to make more trips to the mechanic than they have to, so the quality of a car brand is an important aspect for many.
Customers were asked to rate how well they believe their car is built, if everything works as it should, and whether they believe the car was built to last.
The winners in the Build Quality category included Isuzu, Mercedes-Benz, Subaru, and Toyota.
There are few worse feelings than being on your way to something important, hopping in the car, and finding it won’t turn on.
The Reliability category of the Mozo People’s Choice Awards for Car Brands seeks to showcase customers’ experiences with the reliability of their cars. They were asked to rate if their vehicle works as it should every time and if it has no regular or major issues.
Among the car brands rated for reliability were Isuzu, Kia, Mazda, Subaru, and Toyota.
The safety of a car often takes top priority for drivers, with consideration paid to a vehicle’s safety rating and in-built safety technology.
The winners of the Safety Features category were selected by customers based on how well they perceived their car’s safety features perform.
Customers chose to name Kia, Mercedes-Benz, and Subaru as the safest car brands in their experience.
Have you ever had to deal with your car’s company for matters like warranties? Do you get access to benefits because of the car you drive?
The Ownership Experience category asked customers to rate the overarching experience of dealing with their car company, with due consideration to the ongoing benefits, customer support, warranties, communication, service plans, roadside assistance, and software updates for the onboard computer.
The car brands which came out on top for delivering a desirable ownership experience were Isuzu, Kia, Mazda, Mercedes-Benz, Subaru, and Toyota.
Most Recommended car brands in 2022
Across all of the Mozo People’s Choice Awards categories, there were five car brands that were recommended by customers the most.
The most recommended car brands for 2022 were Isuzu, Kia, Mazda, Subaru, and Toyota.
The best online auto accessory retailers in 2022
The 2022 Mozo People’s Choice Awards for the best online auto accessory retailers asked customers to rate the auto shops they buy from across five categories, including overall satisfaction, the range of products available, prices, the online shopping experience, and delivery service, also bringing to light the most recommended online auto accessory retailer in 2022.
Out of the 106 online auto accessory retailers which People’s Choice voters rated, here are the ones that stood out from the crowd, as voted by Australia.
Outstanding Customer Satisfaction
Ever felt truly satisfied by an online shopping experience?
The winners of the Outstanding Customer Satisfaction category were selected based on a rating of customers’ overall online experience with an online auto shop.
The winners of the 2022 Mozo People’s Choice Awards for Outstanding Overall Satisfaction with an online auto accessory shop go to Repco and Supercheap Auto.
Value for Money
Feeling like you’ve not only bought an accessory for your car at a reasonable price but that you’ve also got your money’s worth is an experience most customers want at the end of the day.
Online auto accessory retailer customers were asked to rate how well they believe their online auto shops represent good value for money.
If you’ve ever used a website with a bad layout or user experience, then you know how important it is for an online store to have a site that is not only straightforward to use but packed with useful features, too.
Customers were asked to rate online auto accessory retailers based on aspects of the online shopping experience, like how easy it is to search, compare, and save their favourite products, as well as rate the checkout experience via the app or website.
Mozo People’s Choice Award favourites in the Website Experience category rated eBay and Repco as the best online auto accessory retailers for 2022.
Range of Products
When you’re searching for a specific car accessory you likely want to be able to compare your options. Whether it be versions of an auto accessory with different features, or being able to choose between a few different brands, having a range of products can help you to choose the right accessory for you.
Plus if you’re looking to buy a few things, knowing that you can get everything you need in one place can simplify your online shopping experience greatly (not to mention save you on shipping costs).
For the Range of Products category, customers rated their favourite online auto shops based on if they had all the items they needed and the brands they like in stock.
Nobody likes waiting a few weeks for a delivery that was meant to take a few days.
The people’s highest-rated online auto shops were voted for on the premise of convenience, timeliness of delivery, and whether everything they ordered actually showed up.
The best online auto accessory retailer in the Delivery Service category of the 2022 Mozo People’s Choice Awards for the following year was 4WD Supacentre.
Most Recommended online auto accessory retailer in 2023
Out of 106 online auto accessory retailers rated in the 2022 Mozo People’s Choice Awards for the year to follow, one stood out as the most recommended auto shop in Australia – Repco.
Repco was the most popular online auto accessory shop, taking out wins in the Outstanding Customer Satisfaction, Website Experience, and Range of Products categories.
4WD Supacentre deserves an honorary mention too, with wins across the Value for Money, Range of Products, and Delivery Service categories, alongside Mozo People’s Choice Award wins in every category of the Online Outdoor Equipment Retailers section.