Black Friday 2021 in Australia: Everything you need know

Black Friday 50 off

Black Friday is the perfect time to score a deal on items you’ve been looking at all year or to get a head start on your Christmas shopping. While items both big and small often see dramatic discounts, Black Friday is also one of the busiest shopping days of the year and things tend to sell out fast! 

But don’t worry - the Mozo team is here to get you set up and ready to pounce on some of the best Black Friday deals on offer.

On this page:

Black Friday best deals watch

How to get ready for Black Friday: 5 tips to get started

When is Black Friday 2021?

Black Friday officially begins on 26 November 2021, with sales traditionally starting as soon as the clock ticks over to midnight. However, some stores like to beat the rush and start offering deals earlier, so keep an eye out for these!

While most Black Friday sales start on the Friday, many offers will continue over the weekend and culminate on Cyber Monday, the 29th of November. The best deals will sell out fast so mark these dates in your calendar now!

What happens on Black Friday?

Black Friday is a huge sale event that sees most of Australia’s major retailers offer some of the biggest discounts and deals of the year on their products. Many of the sale events occur online where you can pick up some great bargains from the comfort of home.

Why does Black Friday matter?

Black Friday not only provides a great opportunity for customers to pick up some great deals, but it also gives the economy a boost as Aussies flock to stores both in-person and online to score some big savings.

In short, there’s money to be saved and on some of the world’s most popular goodies, including Apple products, Nintendo games, Samsung TVs and Mecca cosmetics! If you’re after a genuinely good saving, this is the time to try and get it.

What you need to know about Black Friday sale times

Of course, you’ll want to know when everything goes on sale. Black Friday begins as the clock ticks over to midnight on 26 November, but just know that some retailers won’t offer their deals until 9am. Some big players such as Amazon also run deals beginning at specific times during the day - particularly for items that will offer the biggest savings. Other retailers will start their deals earlier in the week, or perhaps sometime over the weekend. So finding out when the deals you’re interested in are going live is a good way to prepare.

Ways to spend and save on Black Friday

The best way to spend and save cash on Black Friday is by being ready. If there’s a specific item you’re looking for, double check which retailers are likely to offer the best deals on it. If you’re searching for more than one item you’ll want to know which stores have the biggest discounts. Here at Mozo we’re ready to help you make the most of Black Friday by showcasing the top offers on our radar.

Amazon or Kogan? Kmart or Target? Where to save money on Black Friday in 2021

Black Friday deals bring massive interest and business for retailers, and therefore you’ll find most offering discounts. Retail giants such as Amazon, Rebel Sport, JB Hi-Fi, Kmart, Myer, Kogan, The Good Guys, Target and Mecca are known for their deals, but they’re just a few of the retailers that will have Black Friday offers available.

Black Friday deals for the family (streaming / gaming / electronics)

Department stores such as Amazon, Myer and David Jones are often a good starting point for deals to suit the whole family, mostly due to their wide variety of discounts across different product categories.

JB Hi-Fi and Kogan are two more stores that will offer discounts on a range of tech, while gamers may want to keep an eye on deals that EB Games will have on offer.

Black Friday deals to spruce your home (decor / furniture / kitchenware)

Kmart has made a name for itself in the homewares world by serving up top-quality products at low prices, and Black Friday typically sees those prices fall even lower. Myer and David Jones are two more stores to add to your list if you’re looking for deals to spruce up your home, while Bing Lee and The Good Guys will also be offering deals on a range of homewares. 

Black Friday deals for the kids (toys / games / books)

If you’re looking to get your Christmas shopping started early for the kids but aren’t quite sure what to get, Amazon and Catch are two great options. They usually have a wide variety of deals on toys, games, books and more with big Black Friday deals on offer. 

Target and Kmart are two more stops to check on a range of deals for the kids, while LEGO will be offering discounts across its range of products, too.

Festive frugalness: Black Friday Christmas stocking stuffers

Whether it’s for friends, family or a workplace Secret Santa, Black Friday is the perfect time to start loading up on gifts for Christmas. If you’re looking for deals on little knick-knacks and gadgets to cross off of the Christmas list, places like Target, Kmart and Catch are all offering discounts on items across a range of product categories.

Mozo's Black Friday best brands to save on

There’s something for everyone on Black Friday but no two deals are created equal. This is why our analysis focuses on some of the best brands to save on. 

Here are some of the leading deals we’ve found:

6 step checklist for Aussies on Black Friday

Being prepared for Black Friday is the best way to give yourself the opportunity to nab some of the biggest and best deals. Plan ahead and decide where you want to look for offers and what items you’re hoping to pick out. 

Here are 6 steps to get you started:

  1. Step 1: Set your shopping budget
  2. Step 2: Write up your shopping list
  3. Step 3: Decide on your payment method 
  4. Step 4: Make sure you've got funds / credit limit 
  5. Step 5: Rank shopping sites in order of priority based off your list
  6. Step 6: Sign up for store membership programs to get exclusive offers (eg. Amazon Prime, eBay Plus and Kogan First).

Oh, and it goes without saying - check the sales dates!

Now, if you’re going to pick out a few different things, it may be beneficial to create a list ranking those products in order of importance so you can work your way through it. This way, if deals happen to sell out (which can happen on Black Friday) you’ll hopefully have already picked up the most important items on your list. 

Keep in mind, however, that the biggest deals are often the ones to go first!

Hold up! Where did Black Friday start and why is it a great way to save?

Black Friday is the term for the day following Thanksgiving in the United States. The term has been used since 1961, and the day has routinely been the biggest sales event in the US since 2005.  

Australia joined the Black Friday shopping craze much later, with Apple becoming the first major international retailer to offer deals Down Under in 2013. Now, Black Friday is well established in Australia and the day continues to grow every year.

A note on 'Best': Our use of the word 'best' for this article is by no means definitive. The deals published here are merely a selection of the top deals we have found in our research only. We recognise that the number of shopping deals and discounts across Black Friday are too numerous to review. We recommend that you also conduct your own research when shopping at any of these retailers.