Melbourne Tourism Week - Another reason to visit the world’s most liveable city

The Melbourne Tourism Week starting from Sunday (August 30), presents yet another reason to visit Melbourne, the world’s most liveable city for the fifth consecutive year. The city just turned 180 and is celebrating its tourism industry and the diversity of experiences it offers with a number of events across the city.

  • RELATED: Melbourne World’s Most Liveable City for historic fifth year in a row

While celebrating tourism, these events also exhibit the value of the visitor economy to Melbourne.

Laura Cavallo, Chief Executive, Destination Melbourne said: “Melbourne Tourism Week is the opportunity to celebrate our amazing tourism industry which provides substantial contribution towards Melbourne’s social, cultural and economic well-being.

On the back of Melbourne recently being awarded the world’s most liveable city title in 2015 for the fifth consecutive year, we are proud to celebrate Melbourne’s global success as a dynamic international destination.

According to the latest National and International Visitor Surveys, Melbourne received an estimated 8 million domestic and over 2 million international overnight visitors for the year ending March 2015. That’s over 27,000 people Melbourne hosted per night during the course of that year. (This estimation doesn’t include the additional 16.4 million day trip visitors the city welcomed as well.)

Considering the total domestic and international visitor expenditure for the year ending March 2015, it is estimated visitors spent $13.64 billion dollars in Melbourne, which is the equivalent of $37.3 million per day and $1.5 million per hour. That’s a significant economic injection which keeps Melbourne businesses sustainable and residents employed.”

Regular tourists can also check out Mozo’s Travel Money section for money saving tips and the top deals in the market.

The events lined up through the week include:

Sunday 30 August: Melbourne Day

As Melbourne turns 180, the city will liven up with festivities including live music, Aboriginal didgeridoo performances, free ferry trips and more.

Tuesday 1 September: Melbourne Tourism Industry Exchange

Over 60 exhibitors from Melbourne and the surrounding areas will showcase their products to more than 500 tourism professionals who greet and entertain the millions of visitors to Melbourne every year. The event will take place from 1-4pm, Zinc at Federation Square.

Wednesday 2 September: Local Council Tourism Breakfast

The focus of this event is on investment attraction and building a healthy visitor economy. The keynote speakers are Stan Liacos, Director - City Futures at City of Greater Bendigo and Mark Wilsdon, Business Manager at MONA gallery in Tasmania. The event starts at 7am, Aerial, South Wharf.

Thursday 3 September: MTILP roundtable with the Minister for Tourism

The Melbourne Tourism Industry Leadership Program (MTILP) participants will be take part in an exclusive round table discussion with the Hon. John Eren MP, discussing key issues and opportunities for the industry as its future leaders.

Saturday 5 September: Discover your local Visitor Information Centre (VIC)

As the face of the tourism industry in the local community, Melbourne’s VICs are encouraging their local businesses and residents to come in and discover not only the role the VIC plays but what they can discover in their own backyard.