Health and beauty, apparel and accessories lead in big Black Friday sales
This year’s Black Friday and Cyber Monday sales have been and gone and many around the world took advantage.
According to data from Salesforce, over 1.5 billion people shopped during Cyber Week with US$280.8 billion (AU$413.44) spent worldwide. This was a 2% increase on last year's results.
Salesforce also found that, on average, consumers spent US$104 (AU$153.12) per order which is up 0.8% on last year. The most popular payment type used was credit card, however Apple Pay payments increased by 63% this year.
More spent in shops with more discounts
The rise in spending coincides with the increased discounts that were on offer this year. Salesforce found that the average discount rate this year was 24%, which represents a 13% increase on last year.
Furthermore, the number of shop orders placed in Australia increased by 3% on last year but there was a small 1% decline in revenue.
It perhaps makes sense that people were keen on these sales in the lead up to Christmas given the economic strain of the rising cost of living.
What were the post popular sale items?
The top shopping categories this year were apparel and accessories, followed by health and beauty, and home and garden, according to e-commerce company Shopify.
Based on Future PLC’s shopping numbers, the most popular items included Playstation 5, Nintendo Switch, various headphones and other tech accessories.
For more online shopping information and tips including details about upcoming sales, check out our Online Shopping Hub.