Best Amazon Prime Day Deals 2023

Amazon Prime Day is approaching, get the best deals with Mozo!
Source: Getty

Attention Amazon Prime members, Amazon Prime Day 2 (officially known as Amazon Big Deal Days) has started! So, let's have a look at the details and the best deals on offer. 

When is Amazon Prime Big Deal Days?

The sales event will run from 10 October to 11 October will feature big discounts on a range of products from brands such as Apple, Bose, GHD, Playstation, Philips and many more.

This sale is exclusively available to Amazon Prime members so if you’re not already subscribed, sign up now using one of the links below! First time subscribers should also be eligible for a 30-day free trial (just $9.99/m once the trial ends).

Want to sign up for Amazon Prime? Here are the current best  prices on membership:

What deals to expect from Amazon Big Deal Days?

There are hundreds of items on sale for great prices, including products from brands like Apple, Bose, Philips, ECOVACS, Garmin and PlayStation. Check out the best deals below!

Best Smartphone, Laptop and Tablet Deals

25% off Apple iPhone 14 Pro (1TB) in Deep Purple
  • $1949 (down from $2599)
17% off Apple iPhone 14 Plus (512 GB) in Midnight
  • $1739 (down from $2099)
25% off Apple iPhone 13 (512GB)
  • $1311 (down from $1749)
52% off Samsung Galaxy Z Flip 4 5G 256GB in Bora Purple, Pink Gold, Graphite or Blue
  • $799 (usually $1,649)
15% off Apple 11-inch iPad Pro with m1 Chip (Wi-Fi, 1TB) 2021 Model
  • $1911 (down from $2249)
10% off Apple 2020 Macbook Air Laptop: Apple M1 Chip 13" Retina Display 8GB RAM
  • $1347 (down from $1499)

Other Tech Deals

31% off QuietComfort Earbuds II Wireless Noise Cancelling in-ear Headphones
  • $297 (down from $429.95)
27% off Apple AirPods (2nd Generation ) with Charging Case
  • $160 (down from $219)
12% off Apple Airpods Pro (2nd Generation)
  • $350 (down from $399)
40% off Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones
  • $299 (down from $499.95)
35% off Sony WF-C500 Compact Truly Wireless Headphones Black
  • $98 (down from $149.95)
51% off Bose Soundlink Flex Bluetoooth portable Speaker
  • $122.55 (down from $249.95)
19% off Kindle Paperwhite 16GB 6.8" display
  • $219 (down from $269)
37% off Polaroid 9031 Now i-Type Camera (Yellow)
  • $144 (down from $229.95)
27% off Instax Fujifilm Mini12 Instant Camera Lilac Purple
  • $87 (down from $119)
20% off Apple Watch Series 8 (GPS + Cellular) Smart Watch
  • $949 (down from $1179)
20% off Apple Watch Ultra (GPS+Cellular, 49mm)
  • $1039 (down from $1299)
55% off Samsung Watch 4, Small (44mm) in Black
  • $179 (down from $399)
51% off Garmin Forerunned 745 GPS Running Watch in Black
  • $436.46 (down from $899)
15% off Fitbit Luxe
  • $169 (down from $199.95)

Best Kitchen Appliance and Homeware Deals

55% off Phillips 3000 Series Essential Air Fryer
  • $89 (down from $199)
59% off Instant Pot Vortex Plus 5.7L Air Fryer
  • $110.49 (down from $269)
35% off De'Longhi Nespresso Vertuo Single-Serve Capsual Coffeee Machine
  • $149 (down from $229)
60% off ECOVACS DEEBOT N8 Roboto Vacuum Cleaner
  • $399 (down from $999)

Best Beauty & Personal Care Deals

32% off GHD Soft Curl Tong Hair Curler
  • $183.60 (down from $270
30% off GHD Original Hair Straightener
  • $176 (down from $250)
74% off Calvin Klein One Eau De Toilette
  • $27.99 (down from $109)
17% off Olaplex No.3 Hair Perfector Jumbo 250ml
  • $89.36 for Prime Members (usually $108)
34% off Olaplex No.7 Hair Perfector Bonding Oil 30ml
  • $35.50 for Prime Members (usually $54)

Amazon Prime Membership Perks:

There are quite a few rewards for signing up to Amazon Prime, including:

Exclusive Delivery Deals:

  • Free Expedited Delivery on Prime-eligible items at no extra cost in as fast as two business days
  • Free Expedited International Delivery on orders over $49 of Prime-eligible items sold and shipped.
  • Free Release Day Delivery on eligible pre-order items delivered on their release date to certain metro areas and suburbs
  • Discounted Residential Express Delivery on eligible items to eligible addresses

Prime Exclusive Deals:

  • Discounted Priority Delivery on eligible items
  • Members get exclusive access to Prime member-only shopping deals on Amazon Australia
  • Prime Early Access: Get 30 minutes early access to Prime-eligible Lightning Deals on Amazon AU
  • Alexa Voice Shopping: Order or reorder Prime-eligible local items by the voice from your Alexa device.


  • Prime Video - gives you unlimited access to Prime Video content
  • Amazon Music Prime - gives you access to 2 million songs, thousands of stations and top playlists
  • Prime Gaming - Prime members enjoy a selection of free games every month, access to free in-game loot for some of the world’s biggest games, a Prime Gaming channel subscription every month, an expanded set of chat emotes and colours, an exclusive chat badge, and more
  • Prime Reading - Members enjoy free access to thousands of e-books, short reads, comics, travel guides, children’s books and more. Members can read on any device with Amazon’s free Kindle reading app

Our tips for shopping on Amazon Prime Day:

Overwhelmed by the sheer volume of Prime Day deals? Here are some of our top online shopping tips and tricks to help you out:

  1. Become an Amazon Prime subscriber: You must be a Prime member to enjoy Prime exclusive deals (which are often the better deals!). So have your subscription or free trial ready to go before Prime Day.
  2. Wish list items in advance: Start wish-listing items you want on an Amazon ahead of time. Knowing what you're looking for can help you spot the juiciest deals on the day.
  3. Be prepared! The best deals often get snatched up in minutes, so be ready. Popular items like Nintendo Switches, smartwatches, and smart TVs usually get snatched up first, so you'll need to be quick!

While all these shopping deals can be fun, it’s always best to get your budget in order first – check out Mozo’s free Budget Calculator to get you started.

Please refer to the full terms and conditions on Amazon’s website to see who is eligible to create an Amazon Prime Account. Remember to read the full terms and conditions on Amazon’s website before signing up for the 30-day trial period on offer.

To keep in the loop with other upcoming sales events and online shopping tips, check out our Online Shopping Hub.

* Please note: The use of the word 'best' in this article is not fact based. The brands and products selected here are chosen by Mozo writers and therefore are our 'personal' picks.