My husband and I both buy razors and deodorants to match our gender. His razors are black or blue and mine are soft shades of pink or other “girly” pastels.
So while we are using basically the same product under the skin, there is one distinct difference – the price.
For this girly packaging I am being charged an unnecessary price premium, dubbed the ‘pink tax’. Just take a look at the below Gillette 4 pack razor sets from Coles Online to see how women are being conned into paying more for the same product:
Simply Venus Disposable Razors 4 pack – $7.69
Blue 3 Disposable Razors 4 pack – $5.49
You might think “hey that’s just a few dollars” but all those dollars can add up to big bucks. For instance say you purchase a female targeted product (e.g deodorants, shampoos and conditioners) once a week that are $2.20 more expensive than the male alternative, over a year that would add up to $114.40.
This “pink tax” is a double whammy as women are not only paying more at the shops but are earning 18.8% less than men as well, according to Getup! the community advocacy organisation campaigning to close the gender price gap. Getup! has also discovered that price increases for “feminine” products extend beyond toiletry goods and can be found with kids lunch boxes, socks, tshirts and even Kinder Surprise eggs.
Tips for avoiding the woman tax
While the ‘pink tax’ is out there, it doesn’t mean you have to pay it. Here are some thrifty ways of getting moneyvated to close the gender price gap:
- Buy men’s products. There’s no point paying more for the same product, so if you notice that a men’s branded product is cheaper and has the same ingredients, buy it.
- Head online. While the “pink tax” can still apply in the online world, you’ll be charged far less than in store as you’re not paying for the cost of bricks and mortar outlets and the retail staff.
- Haggle. If you’re purchasing a car or home appliance, be savvy about it and negotiate.
- Buy brands that don’t charge the pink tax. Thankfully some brands provide equal gender pricing like the below roll on Dove deodorants from Coles Online. So get into the habit of only purchasing from brands that don’t make you pay more just because it’s pink.
Pink Women Anti Perspirant Roll On Deodorant 50mL – $4.24
Aqua Impact Men Roll On Deodorant 50mL – $4.24
Have you been charged the “pink tax”?